Wellington’s Herb Smith shows twin packs of his Dreamtime Tuka Lemon Myrtle Shortbread biscuits just like the 20,000 packs shared by thousands of hospital patients during morning tea throughout the state last Thursday.
Lemon Myrtle Shortbreads shared by thousands of hospital patients during NAIDOC Week.
TENS-OF-THOUSANDS of public hospital patients throughout NSW were given the opportunity of eating a Lemon Myrtle Shortbread with their morning tea on Thursday, July 9.
The biscuits, made with native indigenous flavours, were a tribute by HealthShare NSW to last week’s NAIDOC Week celebrated throughout the nation.
As well, this was the first time the state health department promoted NAIDOC Week and as a first, an indigenous company to supply.
What’s even better is that Wellington’s Dreamtime Tuka, operated by Herb Smith, was appointed the task to supply 20,000 biscuit twin packs for distribution.
Seen as another milestone for Dreamtime Tuka, Mr Smith said he was honoured to be the initial supplier to HealthShare NSW.
“Our biscuits are an indigenous flavoured product, which blended well into Naidoc celebrations,” he said.
“This is a special week for an indigenous company to be selected to supply a product which celebrates our culture and heritage.
“I think for the department to take this first step is a big thing all round.”
Mr Smith said the planning and logistics were thorough.
“After final negations we forward the biscuit to the department’s distributors, who delivered them to every hospital in the state – a mammoth task, but smoothly orchestrated.”
He said the feedback from the distributors was fantastic. “Everything turned up on time and it went well.”
“It’s been a very positive promotion all-round,” he said.
“And a great breakthrough for an indigenous company like ours.”
In the past two decades Dreamtime Tuka has achieved several major goals.
Qantas airlines introduced snacks on interstate runs and later introduced product to the international airline menus.
Just last year Woolworths introduced Dreamtime Tuka to their supermarket shelves and by reports the product has
become very popular.
Mr Smith said there were still many irons in the fire and more announcements were pending.
“It takes a lot of time and work to get your product known, but we are working non-stop to enlarge our distribution,” he said.